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Tag archives: magnum 5 senses
Magnum, 5 Senses worth £6.5m
Magnum 5 Senses ice-cream is currently being supported in the UK with a marketing campaign worth £6.5m. Unilever has decided to invest a lot in online marketing, asking MRM Partners to create an online competition to make ice-cream lovers happy. People collect barcodes on products and then go online trying to win a “sensory journey”or an iPod… On Digital Bulletin Oliver Rudgard, Magnum brand manager, said:
The online environment has played an essential role in creating a fun, yet highly effective platform for reaching and interacting with our target audience of 18- to 34-year-olds.I don’t know, but the site just looks sad to me…
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