Tag archives: marcolini

Marcolini, the Web is not enough

If you love chocolate, you should have a look at Pierre Marcolini’s new website. In my opinion, it’s a clear example of how difficult it is to create an online experience around food.

Great photographs and few words make the difference. But in this case I don’t feel completely satisfied. The pleasure of a real piece of chocolate is just impossible to reproduce digitally.

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