Tag archives: marketing mix

Mobile, a revolution in the marketing mix

If you can read Spanish, you will surely appreciate this column by David Roman Coy (a Marketing Professor) on Marteting Directo: El movil en el mix de la promocion de las empresas. Cell phones have introduced a revolution in personal and commercial communication, but we still have to see the best of it. According to Coy, marketers will take advantage of mobile communication especially for what concerns coupons and instant promotions.