Tag archives: marketing technology

All eyes on Samsung

Samsung is one of the fastest growing brands in the consumer electronic market. “Samsung is far more innovative and willing to put a toe in the water much earlier than Sony”

This what Gartner Dataquest senior analyst Paul O’Donovan says as quoted on Technology Marketing. The linked article provides a full overview of Samsung positioning and marketing strategy and a reference to its efforts in online promotion with a 3-D interactive campaign.