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Tag archives: mars
Jordan, Mars is back!
To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz’ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.
As Nicekicks.com points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.
Mars: a misleading ad
A Mars bar online promotion which encouraged consumers to collect wrappers to get a computer games console was “misleading” according to the advertising watchdog. More details today on Ananova.
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