In November Warner Bros will launch “The Matrix Online”, an online multiplayer game where tens of thousands of players will be able to jack into the Matrix world to take an active role in continuing the saga of The Matrix movie trilogy. A marketing campaign will support the initiative, as explained in press release.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy