Digital advertising and marketing: only the best ideas worldwide, since 2003

Love and automatic gears

on October 24, 2006 by Martina Comments

Eventually, a nice tv spot “made in Italy”. JWT Milano for Mazda. via I believe in Adv.

File under: mazda, tv advertising

DMC London is planning, seeding and tracking a new viral buzz for Mazda. The campaign, called “Car Wars” features a web-exclusive film created to raise brand awareness and boost demand for the Mazda B-Series pick-up. The video shows three men trying to impress a sexy sophisticated woman by flashing their car keys (one driver owns an Aston Martin, one has a Porsche and a guy has a Mazda B-Series). Who will she pick and why? I know you can guess the answer, but watch the video anyway, it’s funny! [QuickTime or Windows Media Player]

File under: car wars, dmc london, mazda

Mazda: targeting thirtysomethings online

on September 24, 2003 by Martina Comments

Mazda goes online with a brand new viral campaign to promote Mazda 6 range of cars. Brand Republic that Mazda has created two entertaining, web-exclusive film clips that can be download and send friends. There’s also a competition to win a golfing break at St Andrews. As Maria McCullough, advertising and communications manager for Mazda Motors UK, has explained:

“It provides 30-something males with more ‘advertainment’ film content that embodies the essence of Mazda.”

File under: advertainment, mazda, online competition, viral marketing

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