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McD to offer wireless content
Mc Donald’s moves into the US mobile arena offering ringtones, wallpapers and coupons to its clients. It will happen in restaurants in the Pacific NorthWest for a limited period of time. The Internet will also play a role in the campaign, with the site www.mobilestr33t.com featuting all the current give-away offers. Kim Bayer, McDonald’s Northwest regional manager commented:
“This dynamic partnership provides local McDonald’s in Oregon and SW Washington with a unique opportunity to reach out to its youth and offer them futuristic mobile options which can meet their needs. As a leader in the food industry, McDonald’s continues to pave the way for young adults by offering them a variety of choices through mobile communications, which is so much a part of their world.”
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