Digital advertising and marketing: only the best ideas worldwide, since 2003

Lidl Fan Cup

on August 12, 2014 by Tim Comments

This FIFA World Cup in Brazil has enthralled billions of people with football drama, tears and glory. During this spectacle those hungry for more and who were maybe better at foosball (table football) were able to play a facebook-connected version of it. Welcome to the Lidl Fan Cup. Read more…

File under: best, FIFA, Lidl, McCann, MRM

Taxi Drama

on July 2, 2014 by Ana Comments

If you live in NYC, you get plenty of cab drama on a daily basis. But if you are from Belgrade, Serbia, this is probably the last place to look for any sort of drama. That is, unless you are into Shakespeare. McCann Belgrade created a series of 3 short videos featuring unsuspecting passengers being exposed to monologues from Shakespeare and Dostoyevsky by their cab driver. Read more…

File under: belgrade, best, McCann

Drugs on a Facebook Timeline

on January 5, 2012 by Tim Comments

McCann Digital has used Facebook’s new timeline in an interesting way. For Israel’s Anti-Drug Authority they told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness). Read more…

File under: IADA, McCann

Challenge the Fastlane with Sony Ericsson Xperia

on August 4, 2011 by Tim Comments

If you thought Daft Punk’s gear looked cool, wait till you see these skaters don some funky cardboard helmets. Their only chance of seeing ahead is a visor in the shape of a Sony Ericsson Xperia Neo phone. Don’t try this at home, kids! Read more…

File under: McCann, sony ericsson, Xperia

Adverblog