Digital advertising and marketing: only the best ideas worldwide, since 2003

A Day in The Internet [infographic]

on March 11, 2012 by Martina Comments

One of the most interesting & shared infographic that we posted last year pictured in a snapshot what happens on the Internet every sixty seconds. Today we post a similar kind of statistical overview, an infographic that recaps a day in the internet. From media consumption to social media, these numbers probably might not surprise us too much but will surely prove quite fascinating to review. Read more…

File under: infographic, media consumption

Young Europeans watch less Tv

on June 21, 2005 by Martina Comments

A new research from the European Interactive Advertising Association (EIAA) found out 15-24 year olds across Europe are spending less time watching TV and listening to the radio as a result of using the Internet. Despite a relevant decrease in consumption, Tv still represents the largest share of media time (31 percent) followed by the radio (27 percent) and the Internet (20 percent).

File under: internet, media consumption, radio, tv, young europeans

Teens, Internet better than TV

on July 25, 2003 by Martina Comments

New findings about media consumption by teens and young adults are reported today by MediaPost. According to a research by Yahoo! and Carat North America, teens and young adults consume many different types of media, but the Internet surpasses them all in the amount of time spent, which in an average week is as follows: (1) 16.7 hours online (excluding email), (2) 13.6 hours watching TV, (3) 12 hours listening to the radio, (4) 7.7 hours talking on the phone, (5) Six hours reading books and magazines (personal, not scholastic). In the article you can also find further interesting figures presented by Yahoo! at the “Born to be Wired” conference for marketers.

File under: demographics, media consumption, more internet than tv, teens, Yahoo!

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