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ValueClick: now the largest affiliate marketing player
In a press release ValueClick, Inc. has announced that it has signed a definitive agreement to acquire Commission Junction. Today’s announcement significantly enhances ValueClick’s current position in this channel through its Be Free subsidiary. Commission Junction will strengthen ValueClick’s international affiliate marketing presence, with clients that include Expedia, Marbles and Marks and Spencer. Zarley, chief executive officer and chairman of ValueClick said:
“The acquisition of Commission Junction would double the size of our affiliate marketing division, and is the latest example of ValueClick’s ability to execute on our strategy of being a single-source provider of technology, media and services for digital marketers.”
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