Digital advertising and marketing: only the best ideas worldwide, since 2003

A mobile advergame for Range Rover

on August 5, 2005 by Martina Comments

In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world’s most famous landmarks such as Mount Rushmore, the Pyramids or the Great Wall of China. The challenge is not only to drive through as fast as you can, but also to take pictures of the landmark you’re visiting during the driving stage. Quoted on Digital Bulletin, Land Rover said that the game is the first of many planned for future Land Rover and Range Rover models.

File under: blue sphere games, branded entertainment, land rover, mobile advergame, mobile game, range rover

Political viral games in the UK

on April 21, 2005 by Martina Comments

The elections will take place in the UK in 14 days and as it could be easily expected the Internet is playing an important role in campaigning and attracting voters’ attention. Randommedia has created “

File under: mobile advergame, politics, viral marketing

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