Tag archives: mobile app

An Uber experience: ride with the DJ

The mobile app, Uber, has partnered with Afrojack, one of its celebrity advocates to highlight the VIP credentials of the service.

The idea is simple. As Afrojack is taken to his own event in a Bentley Flying Spur, Uber will add Afrojack’s ride to their app service for one hour. Users of the service will then be able to select the option to ride with the celebrity DJ and one lucky winner (plus a friend) will be selected and picked up by Afrojack and taken in the same car and given a VIP ride to, and VIP access at the dance event. Read more…

True music fans get free magazine

Billboard magazine have launched a app for mobile devices that rewards dedicated music fans with a free copy of their magazine. Called the Fan Check Machine, the catch is you have to prove that you have at least 20 tracks on your MP3 device. The execution is simple and the obligatory case film show the app in action.

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Ray Ban does realworld instagram

Brands creating photo filters is not news - but Ray Ban has created the first realworld retro filter.  A mobile app literally lets people see the world through a pair of Ambermatic sunglasses.

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Delta takes us backstage to launch mobile app

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim.  Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York.  A nice way to promote a Read more…

Brand content that’s baked into the product

We see a lot of brand content that promotes a product or shows the experience or lifestyle around using a product — but what I like here is that the brand content creates a new reason to use the product (in this case the Gothenburg tramway).

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Autodance : every advertiser’s dream

Every advertiser’s dream - create a service that people actually want to use to in order to create their own content about your product and share it with all their friends.  The trick with this kind of approach is often brand relevance.  What I like about this launch campaign for “Just Dance 3″ is that the user generated content is so strongly linked to the product experience itself which is inherently social, (a little silly), but fun .

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Student’s corner: Ray Ban Bright Light

Ray Ban Bright Light is a funny (concept) mobile app that will help you finding the sunny spots in your city, the places where you can enjoy the sun without the visual noise of the buildings. No more shade on your way! This app helps people to get the most out of the sun and their sunglasses. Read more…

Lynx launches Spray App

I’m sure loads of teenagers (and not only) will love the new mobile app launched yesterday, April 1st, by Lynx. The Lynx effect goes mobile, with astonishing results. Love the fact that even a deodorant brand is able to keep the pace of technology to provide new services and even evolve it’s product. Read more…

Mobile app harnesses positive peer pressure to stop your friends smoking

Remember the peer pressure at school to wear the right clothes, be seen with the right people and that it was cool to smoke? Students at the The Miami Ad School have created a mobile app to challenge that negative peer pressure and instead turn it around and use it to encourage smokers to quit.

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