Digital advertising and marketing: only the best ideas worldwide, since 2003

Brand Team loyalty via SMS

on December 18, 2003 by Martina Comments

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Bowl Champion Denver Broncos will send their fans up-to-the-minute news about the team via SMS. As announced in a press release fans can sign up to receive the latest team and player news, scores, game recaps, injury updates and more. Each alert costs two cents to receive and fans may choose how often they want to get the alerts. Shall we look at the team as at a brand? Probably… in fact, team loyalty means business through merchandise, tickets etc…

Practicing MMS campaigns

on July 11, 2003 by adverblog Comments

It’s nice to find online articles published on paper as well, and it surely helps when you’re a blogger I was actually reading this morning the last issue of New Media Age, thinking about posting a reference to new MMS campaigns going on here in the UK. I say here in the UK since I’m currently living in London, for about three weeks attending the Summer School in Marketing at the London School of Economics… All right, enough with me, to get back to MMS, I’ll suggest your reading the article on NMA, since it provides you with a few good examples of big brands like Coca-Cola, starting the first major trials of MMS ad campaigns.

File under: big brands, mms campaigns, mobile branding, mobile campaigns

Mobile Marketing works for brand awareness

on May 21, 2003 by adverblog Comments

According to a press release published today by PRNewswire, average click-through rates for mobile marketing are five times higher than standard online advertising and provide stronger recall rates than television advertising. Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. The press release features comments on recent campaigns for American Airlines, Chrysler Corporation, CNN and RollingStone.com runned by My AvantGo, a mobile applications delivery company.

File under: branding, mobile branding, mobile campaigns, mobile marketing

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