Digital advertising and marketing: only the best ideas worldwide, since 2003

Outdoor media becomes a shoe store

on June 3, 2012 by Bridget Comments

Similar to Tesco’s virtual store experience, German shoe retailer Goertz has turned outdoor media into retail space. What’s interesting this time is that the experience is getting more personal & more social. Read more…

File under: commerce, digital commerce, Goertz, Kempertrautmann, mobile commerce, mobile marketing

Tesco’s subway virtual store

on June 23, 2011 by Martina Comments

Ambient marketing meets mobile commerce. This project coming from Korea is awesome. It’s an award winning campaign and a case-study to be analyzed by sociologists at the same time! In South Korea people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, here is the idea: Tesco (Homeplus in Korea) created a virtual store in the subway where commuters can buy their groceries out of a virtual wall.

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