Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: mobile guide
The next move by Lexus
In the US Lexus has launched a digital lifestyle guide in cooperation with Urban Daddy, a website and email magazine dedicated to “what you need to know”.
Althought the idea of a lifestyle guide is definitely not new, I like the fact they’ve tried to make it a bit more personal and interactive, allowing people to find the right spots according to their entertainment needs.
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