Tag archives: mobile interaction

Ostracism 2.0: stop parking jerks

Privacy laws in Russia show no mercy for jerks. If you park in the wrong spot, if you park without giving a damn about other people this is what you get: ostracism 2.0. Russian magazine The Village has created a free app that allows to take pictures of wrongly parked cars, recognize car number plates, the car model and color. The data is streamed live to banner ads that are targeted through IP addresses to locations where these cars were parked, exposing the owners to the public shame. Read more…

File under: mobile interaction, online advertising, russia

Text & listen at Jay-Z concerts

In an innovative in-venue campaign, ThumbPlay has partnered up with Swagger Wireless to provide concertgoers to the current national ‘Jay-Z and Friends’ tour with an on-screen chat application, in which text messages are displayed on large video screens installed in the concert venues. ThumbPlay and Swagger Wireless have created the first travelling text-to-big screen application, which enables marketers to develop truly interactive promotional programs with consumers. The application covers all major U.S. carriers, at a cost of 99 cents per message sent up to the big screen. The promotion runs for 30 minutes before each of the 40 concerts on the current U.S. Jay-Z tour, providing a revenue source for the artist as well as a fun, interactive promotional program for audience members. Are Traasdahl, the president and founder of ThumbPlay commented:

“We wanted to create a promotion that offered something new for the fans, offering a means of interacting with each other in a playful way. The response from the audience has been unbelievable, another sign that the U.S. wireless entertainment market continues to demonstrate steady growth patterns.”

File under: concert, jay-z, mobile interaction, texting, thumbplay