Tag archives: mobile marketing

Nissan Maxima “Mobile Concierge” campaign

Nissan goes wireless to promote the new Maxima 2004. As iMediaConnection reports today and a press release stated last week, “Nissan has launched a pioneering affinity marketing campaign for the Nissan 2004 Maxima called the “Mobile Concierge” that packages advertising for the new car with compelling entertainment content for consumers.” The campaign has been developed with AvantGo, and features branding banners that link to a 2004 Maxima microsite designed specifically for PDAs. PDA marketing sounds very strange to me, since here in Italy (and Europe) we have plenty of mobile phones but only few people, mostly managers, use palm & pocket pc. Personally I’m not even interested in having one, I don’t have such a busy life to actually feel the need of it…

File under: mobile concierge, mobile marketing, pda banners

Foster’s mobile marketing campaign

Foster’s, the second biggest-selling lager in the UK, is undertaking its second mobile marketing campaign. As Brand Republic explains, it’s a text-and-win sales promotion based on the Formula 1 Grand Prix. It’s a scratch and win game designed to be fun and interactive and, of course, to drive a lot of information about users into Foster’s client database. Smart, as usual

File under: foster's, mobile marketing, scratch & win

02 free SIM campaign of the month

Revolution Magazine features this month as “campaign of the month” 02 Free Sim. 02 opted for a free SIM card promotion when it sought an effective but simple way to boost sales and its customer base, writes Emily Booth, explaining the background and details of this marketing initiative developed by Agency Republic.

File under: 02, campaign of the month, market share, mobile marketing

3G technology: a revolution in direct marketing?

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.

File under: creativity, direct marketing, mobile marketing

Mobile, a revolution in the marketing mix

If you can read Spanish, you will surely appreciate this column by David Roman Coy (a Marketing Professor) on Marteting Directo: El movil en el mix de la promocion de las empresas. Cell phones have introduced a revolution in personal and commercial communication, but we still have to see the best of it. According to Coy, marketers will take advantage of mobile communication especially for what concerns coupons and instant promotions.

File under: marketing mix, mobile coupons, mobile marketing

SMS at 6 am: a nightmare for users

New guidelines are required to discipline mobile marketer. According to New Media Age the Mobile Marketing Association is working on guidelines to limit the hours in which promotional sms can be sent. In the UK, at the moment, First Direct is under fire since it starts sending its sms at 6 o’clock in the morning, since they’ve found that it’s cheaper at that time. Several users have complained to First Direct, and the Company has come out with one of the silliest statements I’ve ever heard:

“Our advice is for customers to switch off their phones overnight”.

I believe this is the perfect way to annoy prospects and weaken the potentials of mobile marketing. Guidelines and intelligent marketers are more than welcome… soooooon!!!

File under: first direct, mobile marketing

McDonald’s ‘Cool Train’: a successful wireless campaign

McDonald�s �Cool Train� developed by Tribal DDB Sidney has won two awards at Mobile Marketing Association Awards held last month in Sydney. Tribal DDB won the major award for �Best Use with Radio� and won the Highly Commended award in the overall �Best Integrated� category. As explained on the agency

File under: australia, brand interaction, mcdonald's, mobile marketing

Mobile messaging always hot

Mobile messaging will drive data revenue and provide operators with the tools to bring multimedia into the hands of users, according to a new study by IDC. Quoted in a Press Release, Paolo Pescatore, senior analyst for IDC�s European Wireless and Mobile Communications Service, says: Mobile messaging will be the bridge that will assist operators to aid the take-up of mobile data in Western Europe. It is important to remember that mobile messaging allows users to communicate, depending on their needs and acceptance of using that medium. SMS is discreet, direct, and in most cases quick, whereas the first offerings of MMS allow users to send pictures to one another, and IM offers presence allowing users to interact with other users. So much is mentioned and said about killer applications but in terms of potential and current usage of SMS so far, mobile messaging will be the killer cocktail for mobile operators.

File under: interactive services, mim, mms, mobile marketing, mobile messaging, mobile operators, sms

Virgin Music picks Mobileway

Mobileway has been chosen by Virgin Music, part of The EMI Group, as the mobile marketing partner for the launch of the latest singles from pop groups, Blue & Atomic Kitten in France. The month-long marketing campaign set to be launched by Virgin Music features an instant win competition which will allow fans to win a host of prizes, and a channel for participants to send in their details and preferences to form part of a new Virgin Music fan club. More details in the press release on Mobileway Web site.

File under: instant win competition, interactive mobile solution, mobile campaign, mobile marketing, premium sms

All your questions on Premium Rate SMS, answered…

Premium rate SMS (PSMS) is the term that describes the charging of a premium to consumers, for a text message that is either sent or received by their mobile phone. On Flytext website, Thomas Schuster answers a lot of questions concerning Premium Rate SMS. It’s a very interesting contribute that helps understanding how to run a wireless campaign. Recently the Flytext mobile campaign Movie Rewind has been featured in a case study presented on Revolution Magazine. Movie Rewind targeted an audience aged 16-35 with competitions linked to films such as Lethal Weapon, Dirty Harry, The Rock, City of Angels and Erin Brockovich.

File under: mobile marketing, sms campaign, sms promotion