Tag archives: mobile marketing

Charlie’s Angels mobile campaign

MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.

File under: charlie's angels, mobile campaign, mobile marketing, ring tone, sms trivia

Mobile marketing goes to Hollywood

Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.

File under: mobile marketing, viral marketing, wireless advertising, word-of-mouth

Lesson in mobile marketing

Mobile marketing is no more a huge question mark. Some years have passed and marketer have learnt important lesson on how to use it. Mobile marketing is now being integrated into longer term marketing strategies, and I’m sure Sue Norris’s article onRevolution Magazine will prove very useful to everyone who is interested in learning more about the possibilities offered by this tool. I’m just sorry that the article’s layout is not very usable even if you print it. The only solution is to cut & paste in a Word document and then to format it.

File under: integrated marketing, marketing strategies, mobile marketing

Mobile firms angered by SMS regime change

The mobile content industry has slammed the launch of the Mobile Data Association’s new regime for premium rate SMS as ill-thought-out and commercially damaging. Justin Pearse reports on New Media Zero the industry reactions to the recent decision by the MDA, taken without consultation.

File under: mobile content, mobile marketing, premium sms

Introducing wireless marketing

Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:

Permission: Consent to give personal information Privacy: Protection of personal information Relevance: Personalization and appropriateness Value: Receipt of some tangible benefit

File under: mobile marketing, sms marketing, wireless marketing

Mobile Marketing works for brand awareness

According to a press release published today by PRNewswire, average click-through rates for mobile marketing are five times higher than standard online advertising and provide stronger recall rates than television advertising. Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. The press release features comments on recent campaigns for American Airlines, Chrysler Corporation, CNN and RollingStone.com runned by My AvantGo, a mobile applications delivery company.

File under: branding, mobile branding, mobile campaigns, mobile marketing

SMS and win the Rolland Garros

Adidas together with D�cathlon has lauched an SMS based competition that allows contenders to win VIP tickets to attend the tennis matches in Paris from May 19 to June 2nd. The solution has been developed by the French company Avedya.

File under: mobile marketing, sms competition, sms marketing