Digital advertising and marketing: only the best ideas worldwide, since 2003

Prometheus and the phantom subway station

on May 17, 2012 by Martina Comments

We saw subway cars coming back from the past, we saw subway stations transformed into football stadiums, but we never saw anything like a “ghost station” coming back to life to promote a movie. Well, if you’re in Paris until May 25th travel on the Metro line 9 (direction Pont de Sèvres) you will be able to see Saint-Martin station (closed since 1939) hosting an advertising installation for Ridley Scott’s Prometheus. Read more…

File under: ambient marketing, france, movie marketing, paris metro

Night At The Museum

on May 28, 2007 by Martina Comments

If you need a website to promote a movie, there’s only one agency you can contact it’s Hi-Res from London. Usually I don’t like the websites that support movies, most of the times they’re too fake and dull, a part from the trailer, they fail to deliver anything interesting… Night at the Museum it’s a kind of exception… well, to tell the truth, I will never go to the cinema to watch this kind of movie, but I kind of enjoyed the online experience and the art direction. In particular I found brilliant the animations to move from one section to another and the variety of entertaining content they managed to produce. Actually, if you look at the single elements there’s nothing really new nor innovative, but it’s the mix and the quality of the execution which in the end deliver the result.

File under: movie marketing, night at the museum

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