Digital advertising and marketing: only the best ideas worldwide, since 2003

MSN Italia promotes Messenger

on January 22, 2005 by Martina Comments

MSN Italia is running an online campaign to promote its IM service in order to increase the brand awareness and acquire new users. A competition is connected to the initiative giving away over 600 prizes. Pubblicit

File under: competition, messenger, msn italia

Msn Messenger partners with Blockbuster

on January 30, 2004 by Martina Comments

Blockbuster will provide MSN Messenger users with movie specials. The initiative has been presented this week in Italy, and is aimed to increase Blockbuster brand awareness and to improve MSN’s services. As explained in the press release of IconMediaLab, the agency which developed the creative, there will be an icon on MSN with Blockbuster’s logo, by clicking on it, users will reach a Messenger zone to access movies’ information. Here is a screenshot of how the thing looks like. It’s the first example of Messenger’s advertising I happen to find. It’s an interesting initiative, however looking at the way it’s presented, I’m not so sure users will easily understand that’s a Blockbuster logo (with Blockbuster’s related infos).

File under: blockbuster, msn italia

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