Tag archives: mtv

MTV gives a shit

Next time you drop your pants and take a dump, you can also show that you really care. Use “those moments of God-given contemplation while on the toilet” to make a difference. For pandas and whales, against overfishing, diseases, floods, riots or hunger. And since smart phones have changed how we poop anyway, why not use social media to tell your friends about it? Read more…

File under: give a shit, mtv, the vira

MTV Music Chopsticks

Pretty cool and smart ambient marketing campaign by MTV in Brazil. Most people just can’t help playing with the chopsticks while their wait for their food…

Read more…

File under: ambient marketing, brazil, mtv

Pos or Not?

In the US, MTV has launched an online project to raise awareness of HIV among the youth public. The site, called Pos or Not, is conceived like a quiz game: visitors are presented with a series of profiles (like in online dating sites) featuring some information about the person in the photo and a key question. Is the girl or the guy HIV positive or negative?

As in real life, it’s impossible to guess the answer. Your intuition can’t help you, so don’t take risks. The initiative is sponsored by the Kaiser foundation and tries to take advantage of the viral effect of the “game” prompting visitors on every page to pass the link to a friend. via Osocio.

File under: hiv, mtv, social campaign, US

MTV Europe Music Awards 2005 on mobile phones

MTV has partnered with Warner Music to allow mobile subscribers in most European countries to download or stream to their phones a unique short-form mobile package of WMG and other world-renowned artists appearing at the awards. Included in the mobile package will be clips of red carpet arrivals and pre-show interviews; short backstage interviews with the artists; clips of award presentations from artists such as WMG’s Sean Paul; and excerpts of music videos. Gary Ellis, VP, Content & Operations, MTV Networks International, said:

“MTV wants to give our audiences a simultaneous multi-media experience. Our web show and mobile show complement our TV show. By harnessing digital capabilities to provide a triple screen experience with different content on each, our audiences will be part of the excitement of Europe’s premier live music event”.

The event will take place in Lisbon, tomorrow, I suppose, but it’s impossible to find such info on MTV’s websites.

File under: mobile content, mtv, warner music

Money in your pockets

The International Herald Tribune explores the business potentials of mobisodes and video delivered to portable devices such as iPods, PSP and mobile phones. From Fox to MTV, what are big media companies doing? Will mobisodes ever challenge TV shows? If you’re interested in mobile video, also check out this: Study: 1% of Mobile Subs Use Video.

File under: mobile tv, mobisodes, mtv

MTV UK, another step towards interactivity

New Media Age reports MTV Networks UK & Ireland is about to launch an interactive service that will allow viewers to interact with the program MTV Hits using their mobile phone. With an SMS music fans will be able to text their questions to Mr Know It All, who will answer to best ones live during the show. The idea behind this initiative is to put viewers in “collective control” of MTV’s content, a move which appears perfectly in line with the brand image MTV always worked on.

File under: interactivity, mobile, mtv

MTV: join the Kabuki Battle!

My friends at LaComunidad are behind the MTV’s Kabuki Battle, an advertainment website (in english) recently launched by the music network in the Netherlands and Belgium. On the website you can meet Foolio (?) and a series of curious characters fighting one against the other. The site is promoted on TV with 5 seconds “speed” commercials and has already generated a lot of buzz among teenagers who are having fun with the multiplayer advergame and downloading mobile content.

File under: advergame, advertainment, kabuki, la comunidad, mtv

Hello Moto, Hello Mtv

New Media Age reports MTV and Motorola have signed a deal to offer free mobile content to its viewers. In Europe, people with a Motorola phone will be able to access a WAP portal and download videos, ringtones and wallpapers. Officially, the initiative aims at raising awareness of mobile video among end users, but rumors seem to indicate this is just a smart move from MTV to make the mobile channel attractive to advertisers.

File under: free mobile content, motorola, mtv

MTV prepares to sell in-game advertising

MTV has signed a deal with game publisher Midway Games to sell in-game advertising, collaborate on game soundtrack development, and develop complementary television programming. This should be the first of a series of agreements MTV has planned to strike in order to attract advertisers interested in the Y-generation.

File under: in game advertising, mtv

MTV presents ‘Made in dream’ competition

Pubblicit�Italia reports today of an interesting marketing initiative by MTV in co-operation with Sisal, the Italian Company which conducts the National weekly lottery. MTV viewers will be able to join a competition by describing online their dreams. In order to enter users should have a valid lotto ticket. The more the tickets, the more the dreams to submit. The prize? The best nine dreams will become true…

File under: dreams, mtv, online competion