Karlsberg has launched a music portal to support its “strange” drink Mixery which combines bier+coke+x. (I knew about Fanta+bier, but I can’t imagine Coke+bier… no offense, but only Germans are able to drink this kind of stuffs As Wuv explains, the portal allows users to download music, logos and ringtones for their mobile phones. There is also a competition connected to the initiative, with the sms-codes printed on Mixery’s labels, consumers can get some of the above mentioned goodies for free.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy