Digital advertising and marketing: only the best ideas worldwide, since 2003

Buffer Busters get away in an Urban Dash

on August 14, 2011 by Tim Comments

Augmented Reality games are heating up in different parts of the world: As MINI’s Getaway had proven that Stockholm can unite in a hunt for an elusive MINI Countryman, New Balance in New York and Vodafone in Germany are following in their (running) footsteps. The aim: use smartphones to move people into stores. Read more…

File under: jung von matt, mobile AR, monterosa, new balance, north kingdom, ogilvy, vodafone

The New Balance of Running

on April 3, 2008 by Martina Comments

This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means both? Anyway, I’d like to share with you this nice work by BBDO New York together with The Mill (post-production) and Squeak E. Clean (music).

File under: advertising, new balance, running

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