Tag archives: new campaign

Future Tennis according to Lacoste

It’s quite an unexpected move for a traditional and conservative brand like Lacoste to celebrate its 75th anniversary by launching a website that is all about the future.

There is also a movie that imagines how tennis might be played in 75 years from now.

Read more…

Ocado: ‘Be more demanding’ campaign

Ocado, the online grocery service, has started a cross media campaign to promote its new customer service proposition. As Brand Republic reports, Ocado is is using print and radio promotion as well as is sending out personalised and targeted e-mails to new and existing users promoting offers, incentives and e-coupons. The creative has been developed by Heresy.