If you’re looking for something weird but funny and kind of creative, check out the Spanish site of the new Renault Megane. Everything starts from a cartoon style TV ad which becomes (a little bit) interactive and invites users to find out more about its strange characters. Created by Orbital BBDO Madrid, I think it’s a good example of how what you can do online even if you only have a TV or print ad as starting point.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy