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I’m not exactly a fashion victim, but there are a bunch of fashion & lifestyle websites that represent a weekly must in my navigation agenda. Two of them, Yoox and Dazed Digital, have recently relaunched with a new look and improved features and functionalities.
Yoox is Italian, so I write about it with a touch of pride. In my opinion it’s the best ecommerce store for fashion. They offer very good deals, user experience before and after the purchase is great, browsing through products is easy and smartly conceived to drive compulsary shopping and, last but not least, you can even pay with Paypal, which is a detail but, for me, makes the difference. The new version they launched a few weeks ago is simply amazing. They managed to improve a site that was already almost perfect, changing the navigation and adding new products to the inventory. I can’t help feeling a bit worried for my bank account…adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy