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Tag archives: new york
Make Them Visible
This social experiment tested if New Yorkers had become blind to the homeless who are forced to live on the streets. What if those we walk past every day were family members – siblings, spouses, and relatives – all dressed to appear homeless? The ones we claim to care about the most? Would you even notice them? Read more…
Video of the day: Paris vs New York
My two favorite cities in the world compared in an animated video. I’m sure you’re gonna love this project by Tony Miotto, who animated the very popular illustration book “Paris vs New York” by Vahram Muratyan. Espresso vs Americano, Macaron vs Cupcake, the Louvre Pyramid vs Apple’s Cube… Enjoy it! Read more…
Stop Working. Start Drinking.
Advertising for White Collars quiz: How do you get the attention of someone who works 80 hours per week and spends most of his/her time in front of a computer or in a meeting? Answer: you need to get the message right in front of their eyes, reaching them in their very own offices. You can try a banner or a viral video, but that doesn’t seem to work that well lately. If you’re short of idea, you might be inspired by Ultimat Vodka who tried the “window washer” option. Read more…
Video of the day: The Manhattan Project
Probably I will never get tired of time-lapse videos portraying cities. I just feel it’s a fantastic way to bring to life people and places. The latest video that I fell in love with is The Manhattan Project by Cameron Michael. Enjoy! Read more…
Uniqlo New York City Voices
From fashion brand Uniqlo comes another beauty in terms of interface, design and atmospheric soundscape, this one spreading the word about the opening of their Manhattan flagship stores. “NYC voices” are charming portraits of 13 creative, influential and socially active New Yorkers, telling us about their work and life in the city. Rather than bleating about the shops themselves, the brand politely pays tribute to the city it is about to become part of - very Japanese I must say. Read more…
Top city brands in the world
Strategiy reports global ad agency Leo Burnett has conducted research with leading pollster YouGov among 4,000 adults in the UK to understand their perceptions of 50 global cities, on a number of dimensions developed specifically to determine brand health. New York, Sydney and London topped the list of the 50 leading city brands worldwide, ahead of Barcelona, Paris, Rome, Las Vegas, LA, Toronto and San Francisco respectively.
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