Digital advertising and marketing: only the best ideas worldwide, since 2003

Nike Football: Fernando Torres’ GPS

on August 10, 2009 by Mark Comments

File under: fernando torres, nike football

Nike Football: the vending machine

on September 19, 2005 by Martina Comments

An excellent outdoor/guerrilla campaign for Nike Football in Singapore to promote the idea of football anytime/anywhere. Footballs vending machine placed were placed in high-traffic urban spots, such as metro stations. The agency is Kinetic.

File under: kinetic, nike football, singapore

“Gooooal”: Nike’s winning advergame

on May 19, 2004 by Martina Comments

The One Show Interactive awards have been assigned last week but only a few online publications have decided to comment the event. AdWeek dedicates a brief overview to the winning campaigns, talking about Nec Corporation “Best of the Show Web Site” and the successful performance of San Francisco’s agency Goodby, Silverstein & Partners who received five Pencils. Nike was nominated One Show Interactive’s Advertiser of the Year for the second year in a row. It won the Gold Pencil in the category “Brand Gaming” for the advergame “Goooal” created by Framfab Denmark. As explained in the agency’s press release the “Goooooal!” game is a turn-based real-time multi-player Flash football game, where the objective, unsurprisingly for a football game, is to outscore your opponent. The game can be still played online at Nikefootball.com.

File under: advergame, framfab, nike football, one interactive awards

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