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Tag archives: nike
Nike’s Requiem for a dream
I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…
Cool New Nike Shox Print Ads
These Nike SHOX Posters ran in Footlocker stores in Australia. Pretty nice art direction. Read more…
Branded Food Trucks & tweets
Sneakers & Denim. Ice-cream & Tacos. Looks like branded Food Trucks are becoming trendy. Mobile marketing 3.0 I would dare to say, and not just because these carts have obviously wheels.
The day the stadium spoke
Last Sunday, during the final of Copa America, this impressive Nike Argentina commercial was shown. The ad sees Boca Juniors players during training being encouraged by a stadium voice, which will make football fans shiver. Read more…
Nike uses art to attract the youth market
Pretty cool. Younger generations are less and less inclined to run and Nike Amsterdam is taking notice. Their newest Facebook campaign inspires young runners to paint their city using their running routes as their canvas.
Nike, The world before and after Ronaldo
In Brazil Nike has just launched a video to celebrate the legendary Ronaldo, O Fenomeno, who recently retired from football (soccer and will play his last match tonight with the Brazilian National Team in the friendly match vs Romania. Read more…
Nike Chosen, it’s “Just do it” again
Time for a new Nike Just Do It commercial. For the first time ever, a JDI campaign celebrates the heroes of action sports. A night journey to discover spectacular performances in the world of surf, snowboard, BMX and skateboarding featuring Paul Rodriguez, Julian Wilson, Danny Kass and the rest of the best of the Nike team. Read more…
Playboy celebrates Air Jordan
Unexpected. This is probably the only adjective I can use to comment Playboy celebrating the top 23 Air Jordan shoes ever. You can watch the trailer after the jump. Read more…
Ikea launches Nike+ inspired app for cake lovers
Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.
Nike The Pool. The full story
Looks like Nike has the creativity & capability of doing great things with swimming pools that are abandoned or are about to be demolished… Exactly one year ago, they did a great project in Paris, at the Molitor swimming pool. This year they took over a swimming pool in East London to create an amazing BMX event. Read more…
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