Tag archives: nike

Nike XI Men

Very proud of sharing this work coming from Nike Italy. Kudos to my friends Nic, Giuliano and Rino for coming up with the XI Men campaign to celebrate AC Milan winning the Italian Serie A this year.

Actually, the celebration is for the 11 Nike players that make the core of the Adi team

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Nike more than tilt shift

Amazing work by Brad Kramer for Nike Snowboarding. A lovely complex storytelling of a day in Laura Hadar’s life. Not the usual tilt shift video we are “used” to. This is a great piece of video art.

Running fashion by Nike

Who said runners can’t be stylish? Nike Japan definitely thinks a running outfit can be styled. Check out iNDiRUN website to be inspired not only from a nice running collection but also by a very interesting interface.

The website is simple, it’s clean, and it works well in showcasing the endorsement by the four celebrities featured in the photos. What would you ask more? An ecommerce module is definitely missing…

Tiempo 94: New Legends

Very glad to share with you our latest work for Nikefootball. The Legend of Paolo Maldini strikes back…

The video has been created to support the launch of the limited edition boot Tiempo 94 which is an “upgrade” remake with Flywire technology of the famous boot used in 1994 at World Cup by Maldini and several brazilian players.

Skateboard stories on the Web

I cannot call myself a skateboard fan. There is to much action in action sports for me. I’m not that brave. But I love the communication style of that world. I love the indie/low profile approach of the latest websites launched by Converse and Nike SB. No frills, it’s all about the content, beautiful images that tell authentic stories: either you can or you cannot play that trick.

Converse is now online with Skate Like a Punk, the blog and the story of Rune Glifberg.

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Amazing tricks by French Nike athletes

(As a forewarning I have to make it clear this is a campaign I’ve been working on with my agency Mindshare Paris) Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French ! Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :

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The Cortez Brothers

Discover the story of a Nike’s iconic shoe and meet the Cortez Brothers created by Tokyo Plastic.

Foot Locker Evolve (Nike Tuned 10)

Footlocker has launched a very nice website to promote its exclusive Nike model, the Tuned 10.

It must be pleasant for a highly reputed brand like Nike to know it can rely on its distributors to maintain its high standards of creativity. The ergonomy, navigation, animations, content, graphism benefit from a very good execution. The site cleverly exploits the shape and colours of the product. You can experience the shoes assets through simple but modern casual advergames. A little bit abstract you might say … but this why the integration is well executed.

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Spain vs Russia

After the thrilling football match last night between Turkey and Germany (2-3), tonight the other semi final of the EUFA Euro 2008 takes place. It’s Spain against Russia, with Spain as favourite. But they didn’t win a Championship since 1964. What do they need to win? In this Spanish video, Nike takes the Magnificent Five (Torres, Iniesta, Ramos, Puyol & Fabregas) from Spain to beat the prejudice.

A new “Next Level” video

This is our latest work for the Italian Next Level campaign. A short film to celebrate Pirlo and his cursed free kick. Directed by Acne, produced by Filmmaster. Enjoy!

At the end of the video the bumper says: “The cursed free kick is Next Level”.