Digital advertising and marketing: only the best ideas worldwide, since 2003

NIKEiD Troupe Battle

on March 25, 2009 by Martina Comments

If you enjoy the hip-hop world you can’t miss the Troupe Battle. Created by my friends at Nike EMEA, together with Japanese agency Root, the website celebrates a shoe designed for Hip-Hop.

You can decide the role you want to play in the site. If you feel shy you can just judge the shoes, or if you dare, you can submit your own Troupe.

Coach K and NIKEiD

on March 17, 2009 by Martina Comments

If you’re a (Nike) basketball fan and you admire coach K, then you’ll love this NIKEiD video…

File under: basketball, nikeid

The real NIKEiD City

on December 26, 2008 by Martina Comments

I know my opinion in this case doesn’t count as I’m talking about a Nike project, but I really like what my Japanese colleagues have done to promote the Blazer shoe on NIKEiD.

Everything starts with a white city, represented in a drawing like the ones you find in kids books that they then have to color. You click, and the experience begins… three manga style characters start running across the screen bringing colors and life to the city.

Scary inspirations on NIKEiD

on December 16, 2008 by Martina Comments

Tonight a bit of healthy self promotion… I’m very happy to share with you my first digital commerce project which launched today on NIKEiD. Nine Italian bloggers and an amazing illustrator got together to reinterpret some of Nike’s most iconic shoes in a winter/xmas/gloomy mood. For each shoe designed by the bloggers (Air Max 90, the Cortez, the Dunk and the Blazer) Nicola Coin, a young artist from Padua, created an amazing drawing the matches the key characteristics of the shoe itself. Below you can browse a slide show with all the shoes.

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