Today (February 7th) is National Sweater Day in Canada and WWF & John St have brought back the Granny Call Centre. We wrote about last year’s edition. What I like about this campaign is the use of digital & social media to drive engagement through a very low tech technology… a phone call with a Granny.
This is smart. Child focus is a public service foundation dedicated to finding missing children. They are inviting companies to put their 404 pages to good use and display missing children (digital) posters instead of the default 404 page. They’ve set up a very simple website called Notfound.org . Read more…
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