Digital advertising and marketing: only the best ideas worldwide, since 2003

The Big Warm Up

on November 2, 2009 by Martina Comments

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It’s called the Big Warm Up.

The project is interesting not only because it aims at driving attention to the social issue but also because it’s very well executed with a great soundtrack and a very nice use of infographics.

The Web is your playground

on February 5, 2009 by Martina Comments

In the US, Allstate and the Olympic Committee have launched an

File under: allstate, north america, playground

Escape the Bad Credit Hotel

on October 28, 2008 by Martina Comments

Better late than never, the US Treasury has launched an online campaign to explain people the how to survive the credit nightmare. The Bad Credit Hotel is a gloomy black & white video based experience that helps citizends understanding the mysteries of debt management.

The whole thing is conceived and designed pretty well, and despite the name you certainly cannot call it a humorous nor entertaining experience. But what I find really interesting is the choice of the Web as ideal media to deliver such an important and actual message.

The agencies are Lowe New York and Firstborn.

File under: bad credit hotel, north america

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