It’s not that easy to successfully teach kids about the risks of social media and online behaviour without totally freaking them out about all the potential dangers and threats. Leo Burnett Change tackles the problem with a TV & digital campaign aimed at informing parents of eight to 12-year-old children, featuring two animations that will be shown on prime time TV and digital spaces until February.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy