Digital advertising and marketing: only the best ideas worldwide, since 2003

Food Porn : sexy advertising

on April 11, 2014 by Bridget Comments

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines. Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand). The agency was Marcel in Paris.

Rubberduckzilla

on June 8, 2009 by Mark Comments

If you want to destroy Tokyo then you should try this game developed by the smart guys from Poke London called RubberDuckZilla. Taking as starting point this Mother‘s TV ad for Oasis (a drink for people who don’t like water)…

Run Cactus Kid, Run by Oasis

on September 12, 2008 by Laurent Comments

Strange, astonishing, rich, complete, surrounding, big. Here are the few adjectives I would use to describe the “run Cactus kid, run” campaign by Oasis (the fruity drink not the band …).

I let you read its Wikipedia page, the mechanism of the campaign is fully described. You will see how many digital leverages have been activated, with no less than 8 different personal sites (myspace, flickr, youtube included).

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