Digital advertising and marketing: only the best ideas worldwide, since 2003

KFC: Zinger Fish With Bite

on May 19, 2016 by Mark Comments

So KFC in Australia, via Ogilvy Sydney, has launched a new line. Zinger Fish. The launch print/outdoor ads use creatures of the sea that love to feast on fish - but these fish come with a firey burn. Read more…

File under: KFC, ogilvy

A poster that plays music on your iPhone

on April 8, 2014 by Bridget Comments

Grey London has unveiled the latest execution of its Sound of Taste campaign for herb and spice brand Schwartz. A Bluetooth-enabled ‘sonic’ poster invites the viewer to Feel the Flavour. Sixteen different herbs and spices have been translated into musical chords and the conductive inks on the poster enable you explore those sounds with your fingers, playing back the chords on your iPhone.

File under: best, creative technology, Grey London, ogilvy, print, r/ga, Schwartz

Hear, see, taste and touch Melbourne with the remote control tourist

on October 10, 2013 by Bridget Comments

Tourism Victoria and BBDO Clemenger are giving people the chance to feel what it’s like to walk around and explore Melbourne this week thanks to the remote control tourist. Two people will be fully wired up with helmet-mounted cameras, microphones and GPS from 9 to 13 October ready to take requests via twitter or facebook.

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File under: BBDO Clemenger, best, ogilvy, tourism, Tourism Victoria

The Office Turntable

on July 10, 2013 by Bridget Comments

Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.

File under: best, direct marketing, kontor, ogilvy, promotion

Coca-Cola Sharing Can

on May 29, 2013 by Laurent Comments

In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.

File under: can, coca-cola, ogilvy, share happiness

Play Scrabble Wi-fi

on May 29, 2013 by Laurent Comments

9 letters : B-R-I-L-L-I-A-N-T

File under: ogilvy, password, scrabble, wifi

Diet Coke Slender Vender

on May 9, 2013 by Tim Comments

Diet Coke is the responsible choice when it comes to calories, so why not let the vending machine show how slender it can be. Nice campaign to make the point of sale an experience.

File under: diet coke, ogilvy

Perrier Secret Place, 1h20 Party People

on April 2, 2013 by Laurent Comments

Through an immersive experience, with up to 1h20 of content, Perrier invites you to party, and live the craziest fantasies of 60 guests in a hidden place in Paris.

File under: immersion, ogilvy, party, perrier, secret place

VW turns post box into recycling bin

on September 3, 2012 by Bridget Comments

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

File under: ogilvy, print advertising, vw

Philips’ augmented reality mugs

on June 26, 2012 by Martina Comments

In a world where, as a marketer, you are often told that your campaign is not gonna work it there isn’t an App or at least a digital gimmick to support it, I appreciate finding a case study that take us back to the foundational principle of a successful advertising campaign: the idea. These augmented reality mugs by Philips have nothing to do with tech. You can call them vintage, you can call them smart. Read more…

File under: ambient marketing, ogilvy, philips, taiwan

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