Digital advertising and marketing: only the best ideas worldwide, since 2003

Nike Zoooooooms the building

on October 5, 2005 by Martina Comments

Ogilvy & Mather Taiwan for Nike Zoom. Clio Award winner (bronze) this year.

File under: nike, nike zoom, Ogilvy & Mather, taiwan

Duracell, pure power

on September 8, 2005 by Martina Comments

Ogilvy & Mather, New Dehli for Duracell. [ad via The Hidden Persuader]

File under: duracell, Ogilvy & Mather

A viral video to look for an advertising idea

on April 6, 2005 by Martina Comments

Ogilvy & Mather (Alexander Zelmanovics Executive Creative Director) has created a multichannel campaign for Raiffeisen Bank targeting young users in Austria. The initiative includes TV and print ads, billboards and internet advertising. The key in the campaign is an absurd Tv teaser (something between Baywatch, Jaws and Scream) which invites watchers to go online and visit www.machsbesser.com where the viral idea goes live. On the site users find the whole story behind one of the worst tv spot in advertising history (as it’s defined by the Raiffeisen boss himself) and they are asked to come up with their own ideas to promote the Raiffeisen brand among young adults. The best creative idea will be awarded with a stage in an advertising agency in Vienna.

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