OgilvyInteractive Paris just lunched this campaign for Motorola EMEA with a dual-site operation (first click here and then click on the “3G is Here” promo at the bottom right of the page). The splash page allows users to self-select their target groups: either knowledgeable of 3G and eager to get started or among those who know little to nothing about 3rd Generation Mobile Technology. Upon self-selecting, users are taken to one of two campaign sites.
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