Tag archives: old spice

Old Spice Bar of Soap

“The Bar Soap You’ve Been Smelling For” is another piece of quirky comedy from your favourite bathroom heroes. As they sing - never leave your house (or your shower) again. Read more…

Old Spice | Dikembe Mutombo’s 4 1/2 Weeks to Save the World

With December 21st the Mayan calendar’s end of the world deadline, Old Spice today revealed on Twitter and Facebook the latest installment in the digital portion of its Believe in Your Smellf campaign: a video game called Dikembe Mutombo’s 4 1/2 Weeks to Save the World, which features the retired NBA star and a sub machine gun with pickle laser. Credit: Wieden + Kennedy Portland. via BrandChannel

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Old Spice Muscle Music

Wieden + Kennedy and B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews’ body to an array of ludicruous instruments. Use your keyboard and play that body. What’s your favourite piece? Mine would have to be the ‘Flame Sax’, no doubt. Read more…

Old Spice Devastating Explosions

Old Spice knows everyone just loves to blow stuff up… so the Old Spice guy gives us this as a Christmas treat. In his own words “Do you like explosions? Of course you do. I feel stupid for even asking such a preposterous question. Here you go. Happy Holidays, The Old Spice Man.” Not sure what the whole point of this is… maybe that’s exactly the point.

Start exploding here

Isaiah vs Fabio: You decide the New Old Old Spice Guy

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

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Isaiah accepts challenge

Ok here’s the juice. The boys will showdown in 7 hours. Let’s see who wins the ‘man your man could smell like’ duel…

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Fabio vs Isaiah Old Spice Duel

Fabio is back and has offered a ‘duel’ with Isaiah Mustaffa (the ‘old’ Old Spice Guy). This is pretty funny, just leave your brain switched to ‘silly’ when you watch it.

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“Hot” online marketing

Warning: before clicking on the links in the post, make sure your volume is low. Lynx Lips, discover the Lynx effect and a series of sexy moans… When she’s hot, it’s sexy. When you’re hot, you stink… Another viral idea to promote a body spray to the male public. Mix videos, music and scratches to create your own sexy Old Spice spot. [Links via Adrants and Marketing Relationnel]