Digital advertising and marketing: only the best ideas worldwide, since 2003

Onitsuka Tiger launches the Zodiac Race

on February 6, 2009 by Martina Comments

Onitsuka Tiger has recently launched a campaign to celebrate its 60th Anniversary and promote its new collection ispired to the Japanese Zodiac. Amsterdam Worldwide has created a short animation movie and has refreshed thewebsite and the print campaign according to the new concept.

Onitsuka Electric Tiger Land

on January 30, 2008 by Martina Comments

Strawberry Frog is back with a new lovely work for Onitsuka Tiger. It’s the Electric Tiger Land, a Japanese metropolis in the heart of a sneaker.

The video animation is very nice and definitely delivers an experience.

The Onitsuka Tiger mosaic shoe

on March 26, 2007 by Martina Comments

Onitsuka Tiger has recently launched a weird site, which displays a mosaic shoe made of tiny images and image links to something Japanese on the web today. By clicking on tiles, visitors are then taken to one of the 150 Japan related websites crawled by the site spider. The links are updated every hour, and compose everytime a different shoe model which changes in the color palette according to the content linked. It’s not Made in Japan, but it’s Made “of” Japan. Good concept (by StrawberryFrog), extremely simple and nicely developed by the Dutch agency Woodend. I like the site because it’s somehow useful, and allows visitors to discover new, hidden, websites Japanese related. Of course, it’s also a smart way for Onitsuka Tiger to “cash” on user-generated content without much of an effort…

File under: Onitsuka Tiger, web 2.0

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