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Tag archives: online ad industry

Advertisers not spending on small web sites

on September 11, 2003 by Martina Comments

New Media Age reports that “the trend” among media buyers to divert more spend to smaller Web sites and away from major portals has spun into reverse, according to sources in the online ad industry. IAB has recently released figures concerning 2002, but I believe that, considering the AdSense program launched this year by Google, 2003 might prove different (and better).

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