Tag archives: online ads growing

Brands investing more in online ads

Big companies are starting considering the Web as part of their advertsing mix. I’m sure it’s not the first time you hear such a sentence. It’s probably a sign of the online advertising industry trying to convince itself it’s alive and healthy. The latest “motivational” article has been published by Reuters, quoting opinions from DoubleClick, eMarketer, aQuantive and CNET Networks.