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Don’t cheat us with irrelevant numbers

on January 7, 2005 by Martina Comments

Nielsen//NetRatings has launched this week its online advertising tracking system AdRelevance. The first report points out that the number of banner advertisements run on European websites has increased by 24%, from 76,375 in November 2003 to 94,939 in November 2004. Germany, France and the UK dominate the top 15 advertisers in Europe in November. Gabrielle Prior, European Internet Analyst commented (opens .pdf):

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