French brands aren’t yet seriously investing in online advertising. According to a research by TNS Media Intelligence the top 20 online advertisers have spent only an average 2.2 percent of their advertising budget on the Internet. Le Journal du Net reports France Telecom has devoted ten percent of its budget to online ads, followed by Renault (4,9%), SFR (4,3%), Peugeot (3,6%) and Volkswagen (3,5%).
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy