Tag archives: online campaign

BrownCo targets active traders

BrownCo, the online brokerage offering of J.P. Morgan Invest, announced yesterday a new advertising campaign aimed at active traders. The integrated campaign consists of television, print and online ads with a total budget of $15 million. Online ads, developed by itraffic, will highlight the campaign’s messages and will run appear on major financial Web sites including CBSMarketWatch, SmartMoney and TheStreet.

File under: active traders, BrownCo, integrated marketing, online campaign

BA flies high (online)

British Airways has launched a new campaign to promote its online check-ins, pre-flight seat selection and flight information services. Revolution reports BA spends

File under: british airways, geo-marketing, online campaign

Van Helsing’s DVD promoted online

Interactive agency New Media Maze has developed an online advertising campaign to promote Universal Pictures’ movie Van Helsing, which will be soon released on DVD and video. As explained in the press release the campaign aims to drive pre-orders and sales online and in stores by reminding people of the excitement of the adventure. The creative will raise mass awareness of the special features and DVD extras of the Van Helsing movie. Michelle Byrne, Account Director at New Media Maze comments:

“A full webpage/screen advert has been created featuring high quality video, allowing us to use a large amount of space to create a high impact ad unit. The creative will feature the title’s key art, high quality video footage and incorporate the sexy �Brides of Frankenstein� imagery to maximise appeal to the male audience.”

File under: dvd, online campaign, van helsing

The “Beanz” are online

Digital agency Swamp has created a new site for Heinz’ baked beans “Beanz”. The product is currently being promoted through Tv and online ads. On Revolution Magazine Simon Breckon, senior brand manager for Heinz Baked Beanz, said:

“Online is a crucial component in targeting our audience and we believe that the great online creative will really get our Superbean message across to our customers.”

File under: beans, heinz, online campaign

Samsung: ‘Get 2 � Pay 1′

German agency Planetactive has developed an online campaign for Samsung Telecommunication Europe. As WUV explains the initiative ‘Get 2 � Pay 1′ will last four weeks and will target mobile users around Europe with email marketing, search engine advertising and banners.

File under: europe, online campaign, samsung

Saab pushes it hard online

Saab is launching a massive online marketing campaign to boost awareness of its cars in the UK. Draft London developed a series of rich media ads which can be explored by users to find out the model name, prices and finance offers. In the press release, Elliot Grace, marketing communications manager at Saab Great Britain, comments:

�The nature of online media is very appealing for us, as it gives us the chance to link brand messages and quite detailed product information relatively easily. It�s also very flexible, enabling us to showcase the whole range through a single campaign, without having to dilute the creative.�

File under: online campaign, saab, uk

Skyscrapers for Lufthansa

Lufthansa is currently running an interactive advertising campaign to support its online booking system. The rich media ads, have been developed by Profero. On Brand Republic, Cara Grant, Lufthansa’s marketing communications manager commented:

“It is a great time for us to build brand awareness and drive sales and online is a very effective method to achieve this.”

File under: lufthansa, online campaign, profero

Umbro’s new look

Umbro has relaunched its web site Umbro.com with an online advertising campaign developed by Swamp. In the agency’s press release, Adrian Cory, marketing director of Umbro International, explains the revamped Umbro.com will be “more than just a football site”.

File under: online campaign, umbro

New snack promoted online

Pan e Cioc is the name of a new snack produced by Ferrero and promoted online with a micro-site (www.Kinderpanecioc.it) and an advertising campaign on MSN Italia (look at the screenshot in pdf). The Internet campaign targets adults between 25 and 45 years old, a segment that usually have children in school age. Ferrero’s main goal is to generate awareness of the product, and is using several rich media formats to deliver the message (for example Hockey Stick, Expanding banner and Overlayer). Dynamic Logic will measure the campaign’s results.

File under: ferrero, kinder, online campaign

Diesel loves nature (while it lasts)

Diesel is online with a new campaign developed by Airlock. “Love nature while it lasts” is the tagline of the advertising set in a Garden of Eden, which will run in 18 countries worldwide, with traditional banners and a various range of rich media ads.

File under: diesel, online campaign