Tag archives: online campaigns

Do your layouts deserve better than Lorem Ipsum?

That’s the question Jung Von Matt asked many of the 50,000 creatives that use Lorem Ipsum each day to fill layouts with dummy text.  A clever way to catch the eye and attention of art directors and invite them to join an agency where they will be teamed up with a great copy partner.

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Remote control banner ad

It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least.  I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…

Get ready for Mercedes Benz World

Mercedes Benz has recently launched two campaigns to target the British market. The first effort is dedicated to the new B-Class model which will arrive on the market at the beginning of September. Tv and print ads aim at building curiosity and driving traffic to the B-Class website. The second effort is inspired to Mercedes-Benz World, a new retail and leisure complex to be opened in Summer 2006 at Brooklands. The Mercedes village will include a top class hotel, exhibition and conference spaces, kids’ spaces, a restaurant as well as circuits for test drives. According to the description provided on Revolution Magazine, Mercedes-Benz World appears to be a large-scale experiential marketing effort to engage the entire family.

Two campaigns for Olà

Italian ISP Tin.it has launched an online campaign to promote its new ADSL offer. The creativity is by Olà, the planning is by Media Italia, with dhtml, screen-ad, pop-under and banners running among the others on Virgilio.it, Msn and Mtv. Earlier this month Olà has also created a series of ads for the online bank Fineco, running on the main Italian portals since February 14. The online efforts supports a multi-channel campaign with Tv spots, print and radio ads.

Automakers: go where the prospect is (Volvo docet)

With two out of every three car shoppers gathering information online before making a purchase, guess what’s the best place for automakers to advertise? AutoWeek says it’s the Internet (sounds strange, eh? explaining that both Honda and Toyota have decided to run Web only campaigns through MSN’s network. Volvo docet… It is also interesting to notice that not only the advertising industry press talks about the Web and its potentials. Maybe the Internet is eventually becoming a medium mature enough to be seriously considered by a wider public.

CBSMarketWatch.com: it’s an “Happy Hour”

The financial news Web site CBSMarketWatch.com has recently signed a deal with Absolut Vodka to lauch an “Happy Hour” ad campaign. The news is reported today on Adage which reveals that the parts have signed a one-year ad deal for Fridays from 2 p.m. to 8 p.m, aimed at a weary audience counting down the hours to the end of the week.