Digital advertising and marketing: only the best ideas worldwide, since 2003

Dove’s miracle beauty patch RB-X

on April 14, 2014 by Jeremy Comments

Another Dove Real Beauty story is getting some impressive views and also some debate. The 4 minute film touches on the same theme of self-esteem but does so by developing an imaginary beauty patch called RB-X that miraculously makes women more beautiful by wearing it. The result is 2 weeks of video diaries showing the transformation in confidence and feelings of beauty. The twist in this tale is that the patch is actually a placebo. Read more…

File under: content marketing, dove, online content, real beauty, video, youtube

The Guardian online: that’s marketing fairness

on July 14, 2003 by adverblog Comments

Ok, first of all I have to say that my reflections these days are very much influenced by the fact I’m now taking a marketing course… Anyway, with this post I’d like to point out The Guardian’s fairness in addressing its readers. Recently they have decided to start charging for some parts of their information Web site, today they’ve published an article explaining how and why the came up with such a decision: Log on, fork out. I liked this explanation. Too many of us it might sound kind of obvious, but I’d like to add that N not everybody is working with a contact with the online industry, and not everybody knows that it’s hard to base a business model for a Web site only on advertising revenues. Talk to people, they will listen, they will understand.

File under: guardian online, marketing fairness, online content, pay-per-content

Content matters for Web advertising

on July 1, 2003 by adverblog Comments

The effectiveness of Web site advertising is directly and significantly impacted by the level of personal loyalty audience members feel toward the content of specific sites, according to the latest research released by the Online Publishers Association. The news is reported on Adage. I believe it’s a positive news for bloggers. In a blog content is king and, maybe, will become a revenue stream… Am I dreaming?

File under: online advertising, online content, The Impact of Audience Affinity on Advertising Performance

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