Crime Medicine has nothing to do with CSI. Crime Medicine is a campaign launched in Sweden to inform citizens that more than 60 percent of prescription drugs sold on the internet are counterfeit and potentially dangerous, or substandard.
The online experience starts on a fake online pharmacy, but after a few seconds the user is taken to the backstage of the site, to discover the truth that hides behind that e-tailer.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy