Digital advertising and marketing: only the best ideas worldwide, since 2003

Fanta playing Save the Source

on May 16, 2013 by Mark Comments

Fanta drink “Saving the Source” combines storytelling and gaming to create a long-form playable HTML5 graphic novel. Games and Easter eggs are woven into the game that can be played on any device. It’s kinda fun but heavy loading. Not sure I have the time for heavy loading sites that deliver such simple games and return. What do you think? Read more…

File under: best, fanta, online games

Terminator Salvation plays “with” Twitter

on May 12, 2009 by Martina Comments

Here’s another great example of online marketing in the entertainment sector - the twitter based Resistance2018 game. The premise is convoluted but it would seem that the “Resistance” is using Twitter to communicate, you can join the resistance and help by decrypting message which have been intercepted from Skynet.

The game instructions and all the assets surrounding the Twitter game are housed on a blog which feels very of the moment - everything is easily embeddable, shareable and searchable.

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